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The brand is the eponymous label of Shona Joy Thatcher, based in Sydney, Australia and founded in 2000 by selling her designs at the iconic Bondi Beach and Paddington markets. Shona Joy is most renowned for consistent feminine silhouettes, unique hand designed prints and distinctive colour palettes; all with a hint of 70s bohemian glamour embodying today’s modern woman. Aspirational yet accessible, the brand is well loved for its ability to seamlessly cross boundaries between luxury fashion, occasion wear, and dressing today’s modern bride squad.
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