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For almost two decades, Sass & Bide has been at the forefront of women’s designer fashion. Established in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton, Sass & Bide was founded on a distinctive creative vision evolving from an underground phenomenon to a cult label of international fame. The Sass & Bide design collective draws inspiration from Love Culture Art to create the unique Sass & Bide style. Each collection is defined by Sass & Bide’s dedication to women of ageless spirit connected to a sophisticated and liberating style of relaxation and adornment.